The "brands" are the biggest marketing lie made by the "smart" to steal the "rich" and the "poor". This statement highlights a widespread phenomenon in all societies around the world that many people have become obsessed with buying international brands even if their physical conditions Do not allow this.
Although many previous social studies have agreed that the purchase of international brands is exclusive to the rich classes because their material conditions allow, but the reality proved wrong by these studies, the war on the purchase of international brands has nothing to do with the social class or physical condition.
Many people from different social strata are keen to appear wearing the latest international brands regardless of their price, as they represent the title of personality and social status and determine their value in the eyes of others, and some believe that wearing brands helps to enhance their confidence in themselves.
In the following report, we will discuss the most important reasons behind some obsession with buying international brands:
1- Social status:
Many believe that wearing these brands gives them self-confidence and a sense of happiness, as well as being a sign of keeping up with modern times and the latest fashion trends.
2- Advertising campaigns:
The propaganda campaigns deployed in the streets, newspapers, magazines, televisions and websites have a great role in attracting the interest of many, especially young people. They encourage them to buy brands whatever their price. If they can not afford them, the desire to wear them may turn into a craziness that sometimes leads them to buy Counterfeit Brands.
3 - Social networking sites:
Social media, especially Instagram, play a big role in increasing the interest or obsession of young people to buy brands. Many women in the Arab world are keen to follow the latest fashion trends. Many of them work as fashion blogs and publish their photos while wearing the latest famous brands. That the number of their followers to millions.
Some of these women are also invited by some of the world's leading designers to attend their own fashion shows, indicating the important role these sites play in increasing consumers' appetite for these brands.
4. Celebrities wearing international fashion:
Many are interested in following celebrity news and fashion, as icons of fashion, and some are keen to buy the same brands that they wear.
That is why some fashion designers invite celebrities and stars to participate in their own shows.
5. Quality:
Many people believe that the reason for the rise in brand prices is due to the brand name only and not the quality of the product because the product is no different in anything.
While others assert that products bearing the name of famous brands are made of better and better quality materials than others, and that most of the designs of international brands can not become old and increase in value over time.
According to one statistic released in 2015, the reason why 66% of people in the United States purchase international brands is due to "quality" and "design".
6 - psychological pressure:
According to a number of psychologists, some people resort to shopping and buying expensive international brands, to escape the nervous pressure and cases of depression they go through. Some studies have confirmed that when shopping, the body produces a hormone that gives a feeling of happiness and satisfaction.
7. Service Level:
89% of the people prefer to buy their needs from the shops of the famous brands because of the good level of service that encourages them to repeat the experience again.
Fashion is an art that reflects the taste and choices of man, but it is possible that the passion of fashion becomes a mania that makes people accept the purchase of expensive brands without thinking and distinguish between passion and extravagance, spending most of their income on it and may drown in debt as a result. It turns out to be a big problem.
Although many previous social studies have agreed that the purchase of international brands is exclusive to the rich classes because their material conditions allow, but the reality proved wrong by these studies, the war on the purchase of international brands has nothing to do with the social class or physical condition.
Many people from different social strata are keen to appear wearing the latest international brands regardless of their price, as they represent the title of personality and social status and determine their value in the eyes of others, and some believe that wearing brands helps to enhance their confidence in themselves.
In the following report, we will discuss the most important reasons behind some obsession with buying international brands:
1- Social status:
Many believe that wearing these brands gives them self-confidence and a sense of happiness, as well as being a sign of keeping up with modern times and the latest fashion trends.
2- Advertising campaigns:
The propaganda campaigns deployed in the streets, newspapers, magazines, televisions and websites have a great role in attracting the interest of many, especially young people. They encourage them to buy brands whatever their price. If they can not afford them, the desire to wear them may turn into a craziness that sometimes leads them to buy Counterfeit Brands.
3 - Social networking sites:
Social media, especially Instagram, play a big role in increasing the interest or obsession of young people to buy brands. Many women in the Arab world are keen to follow the latest fashion trends. Many of them work as fashion blogs and publish their photos while wearing the latest famous brands. That the number of their followers to millions.
Some of these women are also invited by some of the world's leading designers to attend their own fashion shows, indicating the important role these sites play in increasing consumers' appetite for these brands.
4. Celebrities wearing international fashion:
Many are interested in following celebrity news and fashion, as icons of fashion, and some are keen to buy the same brands that they wear.
That is why some fashion designers invite celebrities and stars to participate in their own shows.
5. Quality:
Many people believe that the reason for the rise in brand prices is due to the brand name only and not the quality of the product because the product is no different in anything.
While others assert that products bearing the name of famous brands are made of better and better quality materials than others, and that most of the designs of international brands can not become old and increase in value over time.
According to one statistic released in 2015, the reason why 66% of people in the United States purchase international brands is due to "quality" and "design".
6 - psychological pressure:
According to a number of psychologists, some people resort to shopping and buying expensive international brands, to escape the nervous pressure and cases of depression they go through. Some studies have confirmed that when shopping, the body produces a hormone that gives a feeling of happiness and satisfaction.
7. Service Level:
89% of the people prefer to buy their needs from the shops of the famous brands because of the good level of service that encourages them to repeat the experience again.
Fashion is an art that reflects the taste and choices of man, but it is possible that the passion of fashion becomes a mania that makes people accept the purchase of expensive brands without thinking and distinguish between passion and extravagance, spending most of their income on it and may drown in debt as a result. It turns out to be a big problem.
